Taylor Swift: Marketing Genius!

Whether you’re a fan or not you MUST pay CLOSE ATTENTION to how Taylor Swift is marketing her new album “1989”…IT’S GENIUS!

Taylor has done a phenomenal job launching her latest album.
They do a lot of what I’ve taught my clients about the product launch strategy, so YOU CAN DO THE SAME:

1.    CREATE BUZZ (about 90 days out)
2.    GET YOUR SALES PAGE IN ORDER
3.    PARTNERS
4.    SOCIAL PROOF
5.    LAUNCH

Here’s how Taylor implemented these steps in a MIND BLOWING way:

1. CREATE BUZZ (about 90 days out)
Taylor hosted several listening  parties and events using social media to promote them. She often used teasers on Instagram to promote these listening parties. She started doing these as early as August for product that launched in September.

Here’s an example:

2. GET YOUR SALES PAGE IN ORDER
Taylor’s marketing team built a presale page ready to go prior to these launch parties.

3. PARTNERS: Connect with those already connecting with your target audience.
Partnerships with Diet Coke and Target BEFORE launch.
Partnered with “The Voice” on air AFTER launch to keep the momentum going.
Media partners for interviews fall under this as well.

4. SOCIAL PROOF (Testimonials)
Product Demos: Taylor let fans “test drive” a song free prior to launch by doing a series of “Secret Sessions”, secret listing parties in her home. Fans were able to spread the word:

5. LAUNCH!

Obviously after launch, the campaign must continue. Taylor does this with a series of interviews and appearances. Watch how everthing comes full circle as Taylor tells the story about her Secret Sessions marketing strategy…on her broadcast interview marketing strategy:

So what ideas does this give YOU about YOUR product launch/marketing strategies?

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