Taylor Swift: Marketing Genius!

Whether you’re a fan or not you MUST pay CLOSE ATTENTION to how Taylor Swift is marketing her new album “1989”…IT’S GENIUS!

Taylor has done a phenomenal job launching her latest album.
They do a lot of what I’ve taught my clients about the product launch strategy, so YOU CAN DO THE SAME:

1.    CREATE BUZZ (about 90 days out)
2.    GET YOUR SALES PAGE IN ORDER
3.    PARTNERS
4.    SOCIAL PROOF
5.    LAUNCH

Here’s how Taylor implemented these steps in a MIND BLOWING way:

1. CREATE BUZZ (about 90 days out)
Taylor hosted several listening  parties and events using social media to promote them. She often used teasers on Instagram to promote these listening parties. She started doing these as early as August for product that launched in September.

Here’s an example:

2. GET YOUR SALES PAGE IN ORDER
Taylor’s marketing team built a presale page ready to go prior to these launch parties.

3. PARTNERS: Connect with those already connecting with your target audience.
Partnerships with Diet Coke and Target BEFORE launch.
Partnered with “The Voice” on air AFTER launch to keep the momentum going.
Media partners for interviews fall under this as well.

4. SOCIAL PROOF (Testimonials)
Product Demos: Taylor let fans “test drive” a song free prior to launch by doing a series of “Secret Sessions”, secret listing parties in her home. Fans were able to spread the word:

5. LAUNCH!

Obviously after launch, the campaign must continue. Taylor does this with a series of interviews and appearances. Watch how everthing comes full circle as Taylor tells the story about her Secret Sessions marketing strategy…on her broadcast interview marketing strategy:

So what ideas does this give YOU about YOUR product launch/marketing strategies?

(IF YOU FOUND THIS THOUGHT PROVOKING PLEASE SHARE WITH 2 FRIENDS!)

Q and A: Trademarks, Blogs vs Websites, and Biz Licensing

Recently you have been sending me some GREAT questions about business, about creative entrepreneurship …about some REALLY thought provoking stuff!

With that said, I wanted to answer as many of them as possible and share them here because it’s usually a question others here have wondered about, too!

GOT A QUESTION?
Get it to me using one of the following methods:

  1. Comment here.
  2. Email me: tony@tonysnipes.com
  3. Or call and leave me a message: 864-513-1766

HERE ARE THIS WEEK’S QUESTIONS:

  • “What is the best way to trademark a name and logo?” -Nina
  • “Do I need a business license for a freelance career?” – Matt
  • “The last time I used WordPress it was a blog. Do they have a service for an actual website?” -Jeremy

“What is the best way to trademark a name and logo?” -Nina

“The last time I used WordPress it was a blog. Do they have a service for an actual website? -Jeremy

“Do I need a business license for a freelance career?” – Matt

Why There Are No Hip Hop Billionaires and What It Means to YOU

An interesting observation from an article I read today on why there are no Hip Hop billionaires:

“You can go into Walmart and buy a Van Halen or AC/DC t-shirt and not find a single one for a hip hop group.”

Why?

Because rappers tend to have poor BRAND VALUE:

“Today’s rappers derive their value from external sources, be it luxury cars, liquors or clothing lines. They freely promote other people’s businesses to build brand value by association.”

TRY THIS:

1. Do a Google search for “rock group t-shirts” and the results go back as far as Led Zeppelin, KISS, Areosmith, Queen, Nirvana, U-2 and the list goes on.

2. Now do a Google search for “hip hop group t-shirts” and after RUN DMC and Wu-Tang, the pickin’s are slim.

WHAT’S THE POINT?

BRAND VALUE:
Promote the uniqueness of the consumer experience with YOU, not the significance of the things you use, buy or wear.
Ask yourself this question: If my business did not exist, who would notice and why?

The “why” leads to your Brand’s value…and it will have nothing to do with your car, house or jewelry.

What do YOU think or say about this? Post a comment and share with others, too.

See the article in it’s entirety here>>

Tool To Help You Tell If Your Idea Will Sell

OK, so you have an idea for a product or business…but how do you know if people will buy.

Here’s a quick and easy tool that can help. It’s from my “Turn Your Hobby Into a Business” workshop. Use it only as an indicator, not necessarily the final say-so! 😉

It’s the free tools on a website called Keywordspy.com. Basically you see if there is money potential based on seeing if others are already making money in that category.

Follow these easy steps:

1.    Enter the topic of your product idea, selecting the “Keyword” option button, then click your “Enter”button on your keyboard.
2.    See the amount of PPC (Pay Per Click) advertisers for this topic.
3.    If it has between 10-50, it’s a viable category to pursue. If not, get ideas from the related key word phrases.

keyword-spy1

 

Let’s say a fitness enthusiast tries the word “fitness”. As you see below, there are not many Pay Per Click advertisers showing.

keyword-spy2

Now, let’s say he tries a related term…”Healthy eating”. It’s still a topic related to his hobby, still a topic he can find fun, and a topic with a lot of PPC advertisers (53). Focusing his business idea on healthy eating looks rather promising:

keyword-spy3This is one of many tools I make available to you in my “Turn Your Hobby Into A Business” download (take a peek!)